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Your Collection’s Hidden Cash Cow: The Rolex GMT-Master II Lunette Noire

Balazs Ferenczi
Apr 18, 2019
Your Collection's Hidden Cash Cow: The Rolex GMT-Master II Lunette Noire

 

The Rolex GMT-Master II reached a new milestone a few weeks ago at Baselworld 2019. The company announced they would be ceasing production of the version with an all-black bezel, the 116710LN, which had a retail price of $8,450. Unsurprisingly, this news resulted in a sudden increase in price, as demonstrated by this chart from the Chrono24 Watch Collection:

 

The performance of the GMT-Master II ref. 116710LN over time

The performance of the GMT-Master II ref. 116710LN over time
The performance of the GMT-Master II ref. 116710LN over time

 

The release of a new Batman model also grabbed the headlines. Rolex has taken 2018’s 126710BLRO (Pepsi) and outfitted it with a black-and-blue Batman bezel. This timepiece bears the reference number 126710BLNR and has a list price of $9,250. For now, your only options for a new stainless steel Rolex GMT-Master II are a “Pepsi” or “Batman” bezel, both on a Jubilee bracelet.

 

The History of the GMT-Master II 116710 and Its Successor (2007-2019)

Before 2018, the 116710LN (lunette noir, or black bezel) was the most recent GMT-Master II. It first premiered in 2007 with a retail price of $8,450. Rolex created it as an upgraded version of the previous reference (16710). New features included a green GMT hand, a bracelet, an updated movement, and a larger case.

In 2013, Rolex released an additional 116710 model: the 116710BLNR (BLeu NoiR, or blue black) with a price of $8,950. This GMT watch’s black-and-blue bezel quickly earned it its nickname: Batman. The next 5 years would mark an era of relative stability for the GMT-Master II collection.

Then came 2018. As many of you may well remember, Rolex finally heeded the calls of its fans and released the “Pepsi” GMT-Master II with a stainless steel case and a blue-and-red bezel. Before then, the Pepsi bezel had only been paired with a white gold case. This steel “Pepsi” GMT-Master II also received a new reference, the 126710BLRO (BLeu Rouge, or blue red), and came with a list price of $9,250. That brings us to Baselworld 2019. As mentioned above, the GMT-Master II saw two major developments: the end of the “Lunette Noire” and the release of the new Batman.

 

The History of the GMT-Master II 116710 and Its Successor (2007-2019)
The History of the GMT-Master II 116710 and Its Successor (2007-2019)

 

What our colleagues at Chrono24’s headquarters in Karlsruhe, Germany think about the Rolex GMT Master and many other Rolex Classics? Have a look at our brand new episode of Chrono24 Talks:

 

 

Read more:

Rolex: A Brand of Superlatives

The Story Behind My Rolex

Rolex at Baselworld 2019: New Editions of Iconic Models


Balazs Ferenczi
By Balazs Ferenczi
Apr 18, 2019
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